Privacy & data
Exactly what Wow Chat for Woo does with shopper data — everything stays in your WordPress database, nothing phones home, and the one opt-in exception is your own OpenAI key for the FAQ Generator.
Last updated Sep 4, 2026 · applies to v0.2.1
The short version
Wow Chat for Woo is a plugin, not a hosted service with a WordPress wrapper. There is no signup, no external dashboard and no per-message pricing. Shopper messages, search queries, product clicks and analytics are processed and stored on your own WordPress install. The plugin does not phone home.
What is stored, and where
| Data | Where | Why |
|---|---|---|
| Chat messages | Your database | To answer, and for analytics |
| Search queries | Your database | Results and “top searches” |
| Product clicks | Your database | Analytics |
| Recently viewed products | Your site, per visitor | Recently Viewed widget |
| FAQ entries and settings | Your database | Configuration |
You control retention and deletion through your own WordPress tools and policies.
The one exception: your OpenAI key
If — and only if — you enter your own OpenAI API key and run the AI FAQ Generator, your server sends that request (the catalog selection you chose and the generation instructions) directly to OpenAI under your OpenAI account and terms. Nothing is routed through ThinkMatic.
For your privacy policy
Because the plugin runs on your infrastructure, you are the controller of your shoppers’ data. A sentence like the following usually suffices:
Our store uses an on-site chat, search and recommendation feature. Messages you send, searches you run and products you view are stored on our own servers to provide these features and to improve our answers. They are not shared with third parties.
Security notes
- No third-party JavaScript libraries are bundled; the storefront uses plain JavaScript and WordPress-provided
react/@wordpress/*globals in the admin. - Runtime PHP has no Composer dependencies.
- Full human-readable source is shipped with the plugin for review.