Use cases
Built for the questions your shoppers actually ask
Six stores, six kinds of question. Every conversation below uses only what the free plugin does today: FAQ entries with trigger phrases, keyword catalog search, live product cards and quick replies.
Fashion & apparel
Answer fit questions before they become returns
Size and fit questions are the ones shoppers actually ask. Put the answer in an FAQ entry, attach the product and the layer people pair with it, and Wow Chat replies with cards — at 11 pm, without a support ticket.
- Fewer size-related returns
- Variable products link to “Select options”
- Quick chips for size guide and returns
- Example conversation: Size and fit question with a paired product.
- Shopper: does the rain shell run small?
- Wow Chat: Stormline runs true to size with room for a mid-layer. Between sizes? Go up one. Here it is, with the base layer most people pair it with:
- Wow Chat shows product cards: Stormline 3L Rain Shell, Merino Base Layer.
- Quick replies offered: Size guide, Returns policy.
Electronics
Stock answers and cross-sells in the same reply
Shoppers check availability before they commit. Wow Chat confirms stock from live WooCommerce data, shows the sale price and adds the accessory people usually buy alongside — straight from your cross-sells.
- Live stock and sale prices on cards
- Silent add-to-cart for simple products
- Frequently-bought-together prompts
- Example conversation: Stock check and a cross-sell.
- Shopper: aria headphones in stock?
- Wow Chat: Yes — Aria ANC Headphones are in stock and on sale this week:
- Wow Chat shows product cards: Aria ANC Headphones.
- Shopper adds Aria ANC Headphones to the cart from the card.
- Wow Chat: Added. Customers often add a cable with these:
- Wow Chat shows product cards: Braided USB-C Cable, 2 m.
Home & furniture
Delivery questions, answered with the products they’re about
Big purchases come with logistics questions. Pair your delivery FAQ with the sofa and table categories so the answer arrives with the items the shopper was already considering.
- FAQ entries attached to whole categories
- Full-screen finder for browsing large catalogs
- Palette matched to your brand
- Example conversation: Delivery question with matching products.
- Shopper: do you deliver sofas?
- Wow Chat: Yes — free white-glove delivery within 50 miles, and we take the packaging away. Here are our sofas and tables:
- Wow Chat shows product cards: Nordic 3-Seater Linen Sofa, Walnut Mid-Century Coffee Table.
- Quick replies offered: Delivery times, Fabric samples.
Beauty & wellness
Ingredient questions and routine pairings
Shoppers search by concern, not product name. Keyword search surfaces the right serum, and an FAQ entry explains how it fits into a routine — with the SPF that goes on top.
- Search vocabulary from tags and attributes
- Routine pairings via attached products
- Consistent answers from one FAQ entry
- Example conversation: Ingredient question and a routine pairing.
- Shopper: serum for dull skin
- Wow Chat: Here’s what matched:
- Wow Chat shows product cards: Vitamin C Brightening Serum.
- Shopper: can I use it with SPF?
- Wow Chat: Yes — apply the serum first, then your SPF. Most people pair it with:
- Wow Chat shows product cards: Daily Moisturiser SPF 30.
Food & gifts
A gift finder that starts with one tap
Quick-reply chips turn a blank chat into a guided start. “Gift ideas” answers with your featured or on-sale items, and shoppers add to the cart without leaving the conversation.
- Opening suggestions you control
- Featured and sale items as attachments
- Add-to-cart from the card
- Example conversation: Finding a gift and adding it to the cart.
- Quick replies offered: Gift ideas, Shipping times, Hiking boots.
- Shopper: Gift ideas
- Wow Chat: Happy to help. These are our most-loved gifts right now — all in stock and ready to ship:
- Wow Chat shows product cards: Single-Origin Coffee Gift Set, Nightfall 400 Headlamp, Enamel Camp Mug.
- Shopper adds Nightfall 400 Headlamp to the cart from the card.
- Wow Chat: Nightfall 400 Headlamp is in your cart. Anything else I can find?
- Shopper: waterproof boots
- Wow Chat: Here’s what matched “waterproof boots”:
- Wow Chat shows product cards: Ridgeline Waterproof Hiking Boot, Stormline 3L Rain Shell.
Parts & B2B
Exact SKU lookup for people who know what they need
Trade buyers type part numbers, not descriptions. Exact SKU matches rank first, word forms are forgiven, and low-stock warnings appear before the order does.
- Exact SKU matching
- In-stock and recently updated first
- Slate palette for a no-nonsense look
- Example conversation: Exact SKU lookup for parts.
- Shopper: 6205-2RS
- Wow Chat: Exact SKU match:
- Wow Chat shows product cards: Deep Groove Ball Bearing 6205-2RS.
- Shopper: v belt a42
- Wow Chat: Here’s what I found:
- Wow Chat shows product cards: V-Belt A42.
- Shopper adds V-Belt A42 to the cart from the card.
- Wow Chat: V-Belt A42 added to your cart. Only a few left in stock.
Your store’s questions are probably on this page.
Install Wow Chat for Woo, add a handful of FAQ entries and let shoppers ask.