Pricing
Free today. Pro when you want more.
Everything on WordPress.org is free — no message caps, no seat limits, no upgrade wall in the middle of a conversation. Pro adds a full AI chatbot with AI usage included, and it’s optional.
Free
Everything in the WordPress.org plugin. Runs on your server, forever free.
Pro
Pro · coming soonA full AI chatbot that understands what shoppers mean, plus smarter search and recommendations.
≈ $8.25 per month, billed yearly
AI usage included — fair use, no per-message fees. One site per licence.
Join the Pro waitlist| Feature | Free | Pro |
|---|---|---|
| Chat & product finder | ||
| Floating bubble, slide-in drawer & full-screen finder | Included | Included |
| FAQ answers with automatic catalog fallback | Included | Included |
| Product cards with price, stock & add-to-cart | Included | Included |
| Quick-reply suggestion chips | Included | Included |
| Six colour palettes, custom launcher label & icon | Included | Included |
| AI chat that understands shopper intent | Not included | Soon |
| Search | ||
| Instant results as shoppers type | Included | Included |
| FULLTEXT index with word-form & exact SKU matching | Included | Included |
| Replace the theme search box | Included | Included |
| AI-assisted search | Not included | Soon |
| FAQ & AI FAQ Generator | ||
| Trigger-phrase FAQ entries with product attachments | Included | Included |
| AI FAQ Generator (your own OpenAI key) | Included | Included |
| Recommendations | ||
| Recently viewed, Related & Frequently bought together blocks | Included | Included |
| Smarter recommendations | Not included | Soon |
| Analytics & data | ||
| Conversations, answered rate, top questions & searches | Included | Included |
| All data stored in your WordPress database | Included | Included |
| Support | ||
| WordPress.org support forum | Included | Included |
| Priority support | Not included | Soon |
Pro pricing is indicative launch pricing for a single site and may change before release. The free plugin stays free — no message caps, no time limit.
Pricing questions
What “free” and “Pro” actually mean
Is it really free?
Yes. Everything described here is free, with no message caps and no time limit. A separate Pro plugin is in development; it will be optional, and it will not take anything away from this one.
Is the chat powered by AI?
Today the chat answers from FAQ entries you write (or generate with AI) and from a keyword search of your catalog — fast, predictable and fully local. The optional AI FAQ Generator uses your own OpenAI key to draft those entries. A full AI chatbot that understands shopper intent is coming in Wow Chat Pro.
What will Wow Chat Pro include?
AI chat that understands shopper intent, smarter search and recommendations, and priority support. AI usage will be included in the licence with fair-use limits, so there are no per-message fees. Pro is optional and everything in the free plugin stays free.
Can I use my own OpenAI key for the chat itself?
Not today. The OpenAI key is used only by the AI FAQ Generator to draft FAQ entries. Live AI chat is part of Pro, where AI usage is included.
When does Pro launch, and how much will it cost?
There is no public date yet — join the waitlist and you will get one email when early access opens. Indicative launch pricing is $12 per month or $99 per year for a single site, and may change before release.
Start with free. It’s the whole product.
Install Wow Chat for Woo from WordPress.org and join the Pro waitlist if you want AI chat when it lands.