Analytics
The Wow Chat dashboard reports conversations, answered rate, top shopper questions, top searches and product clicks — all calculated from data stored locally in your WordPress database.
Last updated Sep 4, 2026 · applies to v0.2.1
What’s measured
| Metric | Meaning |
|---|---|
| Conversations | Chat sessions started by shoppers. |
| Answered rate | Share of shopper messages matched by an FAQ entry or returning at least one product. |
| Top shopper questions | The most common messages — your best source of new FAQ entries. |
| Top search queries | What shoppers type into Wow Search — reveals vocabulary gaps and missing products. |
| Product clicks | Clicks on product cards from chat and search results. |
Where the data lives
All events are stored in your own WordPress database and all numbers are computed there. There is no external analytics service, no tracking pixel and no third-party script involved.
Using the numbers
- A question that appears repeatedly without an FAQ match → write an entry, or add its wording as a trigger phrase.
- A search with no results → a naming gap (“hoodie” vs “sweatshirt”) or a product to stock.
- Product clicks by surface → which cards convert; consider attaching them to more FAQ entries.
Dashboard overview
The dashboard also shows plugin version, health status and remaining setup steps, so it doubles as a quick check that everything is switched on.